About
Aurora is a boutique agency specializing in Content, Marketing, and Communications for Travel and Luxury Hospitality brands.
Founded by Adriana Linares, a PR and Content expert with 14 years of experience we bring insider knowledge and strategic creativity to every project.
We craft compelling narratives and bring them to life across diverse media formats, dynamic visuals, editorial content, immersive campaigns, and innovative digital storytelling. By blending creative excellence with precision strategy, we ensure your message resonates, captivates, and connects with the right audience.
Meet the Founder
Adriana Linares is a PR and content strategist with over a decade of experience in luxury hospitality. Based in Mexico City, she leads Aurora with a deep understanding of global travel and a sharp instinct for storytelling that resonates.
Her career spans work with iconic brands such as Four Seasons, The Ritz-Carlton, St. Regis, and W Hotels. As the former Luxury Brand Marketing & PR Director for the Caribbean and Latin America at Marriott International, she brings insider expertise and a regional network that helps brands connect meaningfully with the Latin American market.
Adriana also contributes to Travel + Leisure Spain and LATAM, sharing stories that celebrate the art of travel and exceptional experiences.